Hello there.

I’m a bilingual Singaporean who has lived in 5 countries in the intersection of creativity, languages, and cultures.

Currently, I’m based in Hong Kong and Singapore working on projects for clients such as Twitter, Grab, Uniqlo, and Tatler. Far from mere editor and writer, I act as content consultant and producer for custom publishing projects. My role brings together editorial experience in project management and content with digital experience in marketing, SEO, and copy.

Other hats I carried include being Senior Digital Copywriter in PayPal’s international HQ and content producer at PICO Art. HNWorth and SilverKris magazine are editorial platforms I continue contribute regularly to.

Over the years, I have run campaigns for various social causes. They’re madcap adventures of fundraising, research, content concept and production, design, media outreach and publicity, social marketing — whatever it takes to bring a campaign from start to end. When the madness ends I take a trip to Bali and swear off doing something like that again. Somehow I always find myself getting involved in new projects. Being able to use your skills for a cause larger than yourself is a privilege I hope to do more of.

I also translate from Mandarin Chinese into English, and am currently a National Translation Committee Ambassador for Singapore. My works have been published online and in print, as well as exhibited in an international conference in Hong Kong.

Always a curious cat, I devour periodic journals, books and podcasts on topics like business and social entrepreneurship, digital marketing, and the creative processes. I sometimes write summaries on them.

I’m a nerd and believe strongly in research and accuracy. Communications schooled me in critical thinking, accuracy, and the ability to make things happen with big ideas if you work hard and smart. I also believe in having fun without subtracting work quality. If that sounds like what you need, let's chat!

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