strategy and writing

Content & Editorial


People Profiles | High Net Worth
Profiling high net worth individuals beyond professional and public fronts.
Read:  Baey Yam Keng, Janice Koh, Pocket Sun, Honor Harger.

Curators Section | SilverKris Magazine
Global briefings as told by industry leaders and experts.
Read: Angelene Chan, Renyung Ho, Joel Sng, Uma Thana.

Cultural Streetscaping | Kantar Consulting
Reporting on market trends to shape business and marketing strategy for global brands.

B2B Content & Translation | Twitter
Case studies on how Twitter switched on growth for global leading brands. ++Ad-hoc translation and editing.

Social Media Content | Uniqlo
People features, Social Media Content, Styling.

2019 topics: Big Tech, science of learning, Entrepreneurship.

 Photography by Juliana Tan

Photography by Juliana Tan

 Photography by Xiangyun Lim for The Working Capitol

Photography by Xiangyun Lim for The Working Capitol



Currently contributing to High Net Worth, SilverKris, and Brand Guide.


Edited and wrote for a series of 5 newsletters and a 72-pager print for the launch of GEM Residences. Printed copies: 500,000. Read: Food, Design, Wellness, Community, Transport.


As PR Editor at Cromly, I established content pillars that featured tours around working spaces, brands, and houses. I also specialised in informative guides that included infographics, comparative legwork, illustrations and video content. Read more here.

Also: in-house photographer & social media marketer.


People remain my favourite subject to feature, but I also have a soft spot for content with cultural undertonessocial slants, or about arts and travel.

Corporate Branding & Content Strategy

Corporate Identity, Copywriting | Kat Asia

Corporate Profile, Corporate Brochures, Case Studies, Copywriting | People's Association 

Exhibition Design, Content Management, Copywriting | Singapore Day (2014)

Interviews, Case Studies | Eastern Health Alliance

Website Design and Copy, Press Kit, Social Media Marketing | For A Golden Home

 Charred Corn Salad with Creamy Lime Dressing