Digital Content . Editorial

Singapore . Hong Kong

Photography by Belva Chan

Photography by Belva Chan


bilingual digital content editor and translator based in Singapore and Hong Kong.

Hi there! My name is Xiangyun Lim. You can call me Xy.

I was previously a Senior Digital Copywriter in PayPal’s international HQ focusing on multichannel digital marketing, SEO, content production and APAC localisation.

Brands I've worked with independently include Twitter, Grab, Uniqlo, Tatler, and Prime Minister’s Office.

I write regularly for High Net Worth and SilverKris magazine and you can view more of my work here. I also translate from Mandarin Chinese into English, and have run campaigns for various social causes.

You can contact me via email and LinkedIn, or browse my portfolio via the page links above.

Quick learner, agile worker, efficient communicator. I love devouring periodic journals, books and podcasts, and write thought starters on what I read.