Xiangyun Lim

Photography by Juliana Tan

Photography by Juliana Tan


Here’s what I can offer you:

I do content. My experience spans both digital and print strategy, production and localisation. I have a soft spot for editorial pieces that delve into long-form briefings and profile individuals. You can view more of my work here.

My day job as a Senior Digital Copywriter in PayPal’s international HQ involves writing SEO-optimised and data-informed content across and in various markets.

I translate. Specifically from Mandarin Chinese into English, and with sensitivity to nuance, tone and context. I translate poetry, commercial commissions, and investigate the creative process.

I like maximising my skills to help. Especially for socially-conscious initiatives that empower minority voices and ground-up volunteerism. I’ve been involved in different capacities from marketing and media outreach, to events planning and press campaigns.

I am also human. An individual always curious, learning, responding and adapting. I’ve lived in 5 countries and believe in diversity and challenges. I swim a lot and love working on handstands and inversions. Sometimes I also bake.

You can browse select portfolio of editorial and commercial work, translations, and social campaigns via the links above, or read musings and thought starters on everything from workplace productivity to A.I. and yoga.

A digital introduction is also useful but limited. So why not say hello?