Hello there.

I’m a bilingual Singaporean based in Hong Kong and Singapore.

I currently act as content consultant and editor for custom publishing and creative content. Brands I’ve worked on include Twitter, Grab, Uniqlo, and Tatler. I also love profiling, and continue to write for SilverKris magazine and HNWorth.

Other hats I’ve carried include being Senior Digital Copywriter in PayPal’s international HQ and content producer at PICO Art.

My approach to content comes from a background in editorial publishing, digital marketing, SEO and content localisation. I don’t blindly answer briefs, but work with you to align them with your business, marketing and branding goals.

Over the years, I have run campaigns for various social causes. They’re madcap adventures of fundraising, research, content concept and production, design, media outreach and publicity, social marketing — whatever it takes to bring a campaign from start to end. If mental health stigma is something of interest, get in touch.

I also translate from Mandarin Chinese into English, and am currently a National Translation Committee Ambassador for Singapore. My works have been published online and in print; I’ve also exhibited in an international conference in Hong Kong.

Always a curious cat, I devour periodic journals, books and podcasts on topics like business and social entrepreneurship, digital marketing, and the creative processes. These remain my favourites.

I’m a nerd and believe strongly in research and accuracy. Communications schooled me in critical thinking and making things happen. I also believe in having fun while delivering quality.

Check out more of what I’ve done ——

Profiling Work »
Interviews »
Contact »